As businesses in the Swan Valley began to open their doors after an enforced hibernation, they were full of both trepidation and hope. Circumstances around the world had quite rapidly changed the way we do business. And so, the Swan Valley, a region synonymous with rustic charm and booming tourism, welcomed the opportunity to unite in a time of uncertainty; they put their businesses forward to be mapped out using advanced 3D technology. They put themselves, literally, on the map.
It was an idea sprouted from many different seeds from the minds of Uwe Schafer and Lars Frederiksen, the two powerhouses behind Eventspace3D. They met by chance at a networking conference and immediately felt synergy.
The wheels were in motion from that moment, and they haven’t stopped. Together they realized the value in creatively mapping an entire region; value for both businesses and visitors.
But the region would have to work together for the map to come to life. It would require faith and congruency. You can’t have a map with just one venue. At times, the tourism industry has seen its partners as competitors, vying for the tourists’ attention. The Swan Valley, however, recognized that with a united region and populated Visitor3D map, their tourists would spend more time in the region exploring all that was on offer, and more visitors would be inspired to venture out to the Valley; a win-win that everyone can enjoy.
It was not long until Lars and Uwe were spending every waking moment in the Valley capturing stories, reigniting visions, and finding creative ways to showcase the variety and character of this beautiful place.
As the map grew, the concept grew, and now we find ourselves here, under the renowned jacarandas in full purple bloom on a balmy afternoon tucked away on the grounds of Nikola Estate. There is a big screen set up in the cellar, and wine is being poured under the eaves. Familiar faces from more than 130 Swan Valley businesses are slowly trickling in, excited to see their map, some for the first time.
The media arrives, the mood is jolly, and their may be a titter of nerves as Lars and Uwe prepare to unveil the fruits of months of hard work, and officially launch Swan Valley 3D.
Lars begins to speak, and with his charm and frivolity we begin to understand just how big this project is. The audience is delighted to see themselves on the screen. The soft glow of phones spatters through the crowd, and Swan Valley 3D is live.
The Swan Valley is on the map.
Their venues, events, historical buildings and parks are all there for visitors from all over the world to explore.
Inspired, they can jump from venue to venue, planning their adventures in the Valley from their device. They can immerse themselves in the stories that slowly spin as they trawl through extensive 3D maps and discover venues they’d never heard of before.
They have the Valley in their hands and soon, very soon, they will walk through the spaces that captivated them, mapping their own journey through this pioneering region.